NHL’s Detroit Red Wings and PokerStars Have Agreed to Work Together

PokerStars claimed it had expanded its market share in Michigan by becoming an official sponsor of the Detroit Red Wings, the state's most well-known professional sports team. 

In the Great Lakes State, PokerStars MI contends with BetMGM Poker MI and WSOP MI. The multi-year contract between PokerStars, a company owned by Dublin-based Flutter Entertainment, and a professional sports club—the first of its sort in the country—gains more significance. 

The offer is unique, to say the least. Only the Red Wings and PokerStars have a formal sports betting relationship with an NHL team; in January 2014, partypoker announced a similar arrangement with the New Jersey Devils, NBA's Philadelphia 76ers, and the Prudential Center. 

“The partnership will provide Red Wings supporters and poker players with a strong combination of fun through cutting-edge poker experiences”, according to a statement released by PokerStars on December 2. According to a statement from the firm, the decision was made "after the rapid growth of online poker in the United States and a highly engaged PokerStars community in Michigan." 

Red Wings Fans Will Be Able to Claim Exciting Rewards 

According to the agreement, PokerStars players will be entitled to prizes, including autographed Red Wings memorabilia, team apparel, Red Wings game tickets, and other events. PokerStars will also use the recognizable winged wheel of the Red Wings in their advertising. 

Severin Rasset, PokerStars US Managing Director, stated, "We are really happy and pleased to develop a long-term cooperation with such an iconic NHL franchise as the Red Wings.”

The business stated in a statement, "Through this arrangement, we look forward to delivering excellent experiences to our PokerStars community and expanding what we can offer for both our Michigan-based players and those in the rest of the US."